Efficiently manage email, SMS, social, and in-store campaigns from a central spot to reach customers everywhere.
Reach Your Customers Everywhere—Without the Chaos
Coordinated campaigns that span email, social, SMS, and in-store messaging drive more sales—but only if they’re organised and powerful.
1. Use a Central Calendar
Draft a campaign schedule that includes all channels and schedule cadence—newsletter first, social reminders, in-store signage. POS integrations link messaging with sales outcomes.
2. Segment Your Audience
Use POS data to identify new shoppers, repeat buyers, or VIPs. Tailor messaging accordingly across channels—e.g., loyalty discounts for VIPs, first-order offers to newbies.
3. Keep Messaging Consistent
Feature aligned visuals, offers, and tone across channels. Example: “Spring Refresh: 15% off in store and online.” Gives brand unity—and multiplies impact.
4. Automate Multi-Touch Campaigns
Trigger an email, then an SMS reminder 3 days later, and showed in-app offers—all connected by customer behavior via POS.
5. Measure Channel Performance
Use POS integrations to track which channels drive the most conversions. Shift investment toward the ones that work best for your business.
6. Loop Feedback into Changes
When one campaign outperforms others, refine creative or message structure and reapply learnings across future campaigns.
Final thoughts
Effective outreach spans multiple channels—but it only works when it’s organised, timely, and data-driven. Centralise your efforts through M&M POS to maximise reach, coherence, and ROI.