Use dynamic pricing pulses to influence customer behavior and stabilise cash flow.
Shape Demand and Cash Flow with Pricing Waves
Not all demand peaks are predictable. By using strategic pricing pulses, you can smooth sales gaps, increase cash flow, and drive customer behavior.
1. Flash Sale Scheduling
Announce short—1 to 2 day—discounts for slow sales periods. Your POS updates pricing automatically, and tracking shows how much traffic the pulse generates.
2. Time-Based Discounts
Offer weekday or off-hour deals like “$5 off Tuesday mornings” to fill quiet times. Flag sales in POS to separate variable-price data from standard revenue.
3. Inventory-Driven Pricing
If older stock isn’t moving, discount incrementally until it sells. POS tags age and quantity of inventory to make pricing decisions easier.
4. Loyalty-Triggered Offers
Your POS recognizes repeat buyers and automatically offers them “Thanks for being loyal—15% off today.” This boosts value and retention.
5. A/B Flash Sales
Test competing flash deals (e.g., 25% off accessories vs. 15% off full purchase). POS analytics surface which yield better ticket value and margin.
6. Predictable Revenue Windows
Schedule pulses during anticipated lows—end of month, pre-holidays, etc.—to counteract typical dips and keep cashflow more stable.
Final thoughts
Smart pricing pulses give you control over slow periods and inventory. With your POS triggering and tracking these moves, you turn reactive discounts into proactive strategy.