Fill your calendar during off-peak times by hosting engaging in-person events that drive foot traffic and sales.
Turn Slow Times into Busy Events
When your business has quiet months, offline events—like workshops, open houses, or demo days—can reignite interest, attract new audiences, and boost sales.
1. Pick a Theme That Adds Value
Host a hands-on class (e.g., winter skincare tips, holiday cookie decorating), a popup with a local partner, or a client appreciation hangout. Themes that educate or entertain fill seats.
2. Promote Through All Channels
Market via email, social, SMS, in-venue signs, and partner locations. Build urgency with “limited seats” messaging. Your POS can track RSVPs and manage registrations.
3. Drive Add-On Sales
During the event, showcase relevant products. Bundle them at a special rate for attendees—POS tags event-based purchases for reporting.
4. Capture Contacts via Check-In
Make RSVP check-in part of the event. Ask guests to confirm name and email, enabling follow-up and future marketing.
5. Offer Post-Event Deals
“Thanks for coming! Here’s a 15% voucher valid for a week.” The POS applies it automatically and tracks redemptions.
6. Measure ROI
Compare event costs (samples, staffing, marketing) to the revenue from attendees. POS reporting helps evaluate success and plan future editions.
Final thoughts
Offline events build community, showcase expertise, and generate sales when foot traffic slows. Let M&M POS manage registrations, sales, and follow-up—so you turn quiet months into meaningful growth opportunities.