Don’t build full products blindly. Here’s how early validation saves time, money, and heartbreak.

Validate Before You Fully Commit

Too many new business owners pour resources into a product or service without confirming there's real demand. Validation early can save you months — or years — of wasted effort.

1. Build a Landing Page

Create a simple site with your proposed offer and a call to action (e.g. “Sign up early,” “Join waitlist,” or “Preorder”). Run small paid ads to drive traffic and measure interest.

2. Use Concierge MVPs

Deliver your service manually at first (without automation). Talk to clients, fulfill orders by hand. The feedback is gold and you avoid building features no one wants.

3. Pre-Sell Before Launch

Ask for payment or deposit before you build the full product. If people are willing to pay, you’re onto something real.

4. Interview & Survey Target Users

Ask open‑ended questions: “How do you solve this now?” “How much would you pay?” “What would make you switch?” Record insights and look for patterns.

5. Track Micro-Conversions

Clicks on “Learn more,” time on page, email dropdowns — these small behaviors reveal real interest before full purchase commitment.

6. Use Your POS & Tools to Monitor Demand Signals

If you're already selling some products or running a pilot, M&M POS can track which offers, bundles or channels generate the most traction. Use that data to refine your idea.

Final Thought

Validation isn’t glamorous—but it's strategic. Before you pour time, money, or heart into a business idea, test it. Build less. Learn more. Scale wisely.