Increase foot traffic and credibility by mastering local SEO, Google My Business, and strategic review management.
Be the Business People Find First
Customers searching “coffee shop near me” or “plumber open today” will find businesses with optimized profiles, good reviews, and active engagement. Here’s how to rank higher—and get more foot traffic.
1. Claim & Complete Your Google Profile
Fill out name, address, hours, photos, services, and FAQs. Keep hours up to date for holidays and closures—so Google shows accurate info and customers stay happy.
2. Encourage Google Reviews
Your POS can email a review request after a sale: “Loved your experience? Please review us!” A flood of positive reviews builds social proof and search ranking.
3. Respond to Every Review
Thank customers for praise and offer to fix issues with constructive reviews. Responding shows you care—and Google favors active profiles.
4. Use Geo-Targeted Keywords
Include location terms on your site, emails, and social posts—like “bicycle repair in Austin TX” or “best brunch in Charleston SC.”
5. Share Photos Weekly
New, high-quality photos (your storefront, team, fresh products) signal to search engines that your business is active—and draw interest visually.
6. Embed a Google Map
Add a “Find Us Here” map to your contact page or site footer. It improves convenience and local SEO—plus customers won’t need directions.
Final thoughts
Ranking locally is about visibility and credibility. Claim your digital real estate, nurture reviews, engage consistently—and watch your walk-ins grow.
4. Use Geo-Targeted Keywords
Include location terms on your site, emails, and social posts—like “bicycle repair in Austin TX” or “best brunch in Charleston SC.”
5. Share Photos Weekly
New, high-quality photos (your storefront, team, fresh products) signal to search engines that your business is active—and draw interest visually.
6. Embed a Google Map
Add a “Find Us Here” map to your contact page or site footer. It improves convenience and local SEO—plus customers won’t need directions.
Final thoughts
Ranking locally is about visibility and credibility. Claim your digital real estate, nurture reviews, engage consistently—and watch your walk-ins grow.