Transform your team into vocal advocates who enhance your brand, drive word-of-mouth, and contribute to your business’s success.
More Than Workers—Create Advocates
Your best marketing isn’t a paid ad—it’s your employees. When your team genuinely believes in what you do, they’ll bring passion, authenticity, and referrals.
1. Define What You Stand For
Get clear on your mission, values, and story. Why do you exist? What makes your offering unique? Share this with every new hire and reinforce it regularly.
2. Include Staff in the “Why”
Show the bigger picture—how each sale supports goals, community impact, or your vision. Staff whose work matters to something bigger tend to share that message with pride.
3. Empower Them with Tools
Create shareable content (photos, offers, events). Train staff on how to use it. Use M&M POS to track what each employee sold or interaction brought in—so they can see their impact directly.
4. Recognize Real Impact
Celebrate referrals, social shares, or stellar service. Highlight these wins publicly—on your wall, newsletter, or social media—to reinforce advocacy behavior.
5. Ask for Their Voice
Seek feedback on your brand image, service improvements, or marketing ideas. When employees feel heard, they speak with authenticity—and credibility.
6. Measure What Matters
Track employee-driven referrals, service upsells, or social mentions. Use data tools from your POS to connect those dots and attribute impact.
Final thoughts
Your employees can be your most authentic voice—if they feel empowered, aligned, and supported. Build brand ambassadors from your team and watch your reputation—and revenue—elevate.