Learn how to create a neighborhood-focused loyalty program that boosts repeat business, not just points stacking.
Make Repeat Customers Your Business Backbone
You’ve heard about massive points-based loyalty schemes, but as a small business, a simple, local loyalty program can give you bigger ROI. Here’s how to customize one that fits your brand and community.
1. Give Them Love, Not Just Points
Offer simple perks— buy 9 coffees, get the 10th free, a free side on their birthday week, or a surprise refill. These feel personal and drive emotional connection.
2. Punch or Digital – Either Work
Physical punch cards feel nostalgic; digital rewards via email work too. Your POS triggers the reward once criteria are met.
3. Promote the VIP Experience
Early access to new items, exclusive events, or tasting nights. If they feel special, they stay and tell friends.
4. Keep Track with Your POS
M&M POS can automatically track loyalty progress or rewards—no guesswork. Just punch the reward, print a receipt, or send email with reward details.
Final thoughts
When people feel appreciated—and rewarded locally—they’ll stay loyal. And they’ll bring friends. Small investments, big returns.