Use Sora (OpenAI’s text‑to‑video tool) to create video content that drives leads, engagement, and conversions.

Why Video Is the Future—and Sora Makes It Accessible

Video content is one of the strongest engagement tools in marketing. But producing video is often expensive, slow, or technically demanding. Sora changes that by letting you generate video from text prompts. :contentReference[oaicite:0]{index=0}

Here’s how to integrate Sora‑generated video into your funnel and use it to pull in leads, nurture them, and convert them.

1. Use Sora for Top‑of‑Funnel Awareness

Generate teaser videos about your product’s benefits, customer stories, or quick behind‑the‑scenes clips. Post these on social, in emails, or as ads to attract interest.

2. Create Explainer / Demo Videos

Use Sora to produce short walkthroughs or “how-it-works” clips. Embed these on landing pages or in onboarding to reduce friction and answer questions visually.

3. Personalize Nurture with AI Clips

For high-value leads, generate custom video messages—“Hey [Name], here’s how Product X will solve your pain point.” Personal touches raise trust and response rates.

4. Use Video Snippets for Retargeting & Upgrades

Generate micro‑clips: “Have you seen this feature?” Use them in email, social, or ad retargeting. Videos stand out more than text alone.

5. Embed Into Your POS / Workflow

Let your POS trigger video generation or delivery. For example: when someone buys a premium package, send a video thank-you + upsell. M&M POS can host or link to the generated content so it’s part of your backend flow.

6. A/B Test Styles & Formats

Sora lets you experiment: cartoon vs realistic, fast pace vs slow, text overlays vs voiceover. Test which version converts best and double down.

Final Thought

Sora doesn’t replace polished production—but it lets you test fast, scale visuals, and embed video deeply into your funnels. Use it as a creative engine, then optimize and refine as you collect data.