Pre-build your market so your launch isn’t a flop. Start with content, community, and lead magnets.

Don’t Wait for Launch to Have Listeners

Many founders make the mistake of building a product first and then hunting for customers. Instead, start building your audience first. That way, your launch already has momentum.

Publish blog posts, videos, or newsletters about related problems, insights, industry trends. Become a go-to voice in your niche.

Offer a free guide, discount, early access, or demo in exchange for email. Grow a list you can launch to.

Create a low-barrier group (Telegram, Discord, FB group) around the problem you solve. Engage, ask questions, gather feedback.

Use polls, prototypes, early previews to see what the audience responds to. That feedback molds your product to what they want.

When your product launches, your POS should sync with your audience list so you can send targeted offers, segment by interest, and deliver tailored experiences. M&M POS integrates smoothly so your early audience becomes first customers.

Launching into silence is risky. Build the audience first, earn trust, give value, then deliver what they’ve been waiting for. Your launch becomes more momentum than guesswork.